Welcome to a series of on-line seminars helping you become a winner in 2024

Time to gear up for a challenging Autumn and 2024. The world is moving fast and we must move with it. During 4 breakfast seminars our ambition is to give you fresh insights into the marketing and communication trends of tomorrow and the tools needed to implement it in your organization.

Designing for all

Despite legal requirements, a significant number of websites and applications still lack accessibility. How can we shift our focus and include AI to building a more inclusive and sustainable digital world?

Speakers
Gabriella Fritzon, Senior Art Director, Nordic Morning

Customer portal 2.0 differentiates Höganäs
in the industry

Improve business with self-service tool available around the clock by digitalize your customers relation and improve their experience in the customer journey.

Speakers
Lene Sunnegård, Web strategist, Höganäs AB

Understanding the AI revolution

Next generation AI tools like ChatGPT are set to revolutionise marketing and society as we know it. Learn more about the gap between expectation and application to stay ahead of the competition.

Speakers
Kevin Mullaney, MarTech Lead, Nordic Morning

Building the Papyrus brand in a digital world

Learn how a paper company built a new brand and digital presence that supports people and industries with seamless solutions.

Speakers
Aswathi Nair, Head of Digital Transformation, Papyrus

How to measure and present marketing to your
management team

Measuring marketing effects in the correct way is a challenge for all marketers. But equally important is to present marketing in the right way for management to motivate the budget needed.

Speakers
Mats Rönne, Senior Strategist, Pyramid Communication

Brand origin – What does where you come from say about you

You can never hide your origin. And why should you when coming from Sweden can give you a huge advantage.

Speakers
Facilitator: Mats Rönne, Senior Strategist, Pyramid Communication

Digital Maturity 2.0

Understanding Digital Maturity will help you establish a digital presence and an enhanced user experience. Advanced analytics and predictive models will help you make smarter data-driven decisions.

Speakers
Ante Demirian, Head of Martech, Data & Analytics, Nordic Morning

Building your brand and position within sustainability

A unique analysis model will reveal the factors that truly drive sales, making your customers want to buy more and pay more. Is sustainability one of them?

Speakers
Johan Anselmsson, Professor in Marketing and Branding, University of Lund

Make more informed decisions based on search data

How to make more informed decisions based on search data and understanding of the search intent – leading to the right balance between organic and paid search.

Speakers
Rikard Broberg, Head of Media, Nordic Morning

Why is Munters increasing its marketing budget by 20% when others are reducing

Munters’ turnover increased by 41% in 2022, and the company’s share price nearly doubled last year. Learn how the right strategy and focused marketing contribute to success.

Speakers
Henrik Teiwik, Group Vice President and President for BU AirTech, Munters Magnus Malmberg, Marketing Director BU AirTech, Munters

Pricing as a tool for better profitability

Pricing is one of the tools that can accelerate commercial performance. Will sustainability be the next? Learn growth insights from one of the world’s leading companies.

Speakers
Nicolai Broby Eckert, Senior Partner and Co-Head of the Nordics, Simon-Kucher

The brand experience infinity loop

Working with brand experience is about creating brand love. And love isn’t one big thing; it’s a million little things. Find out more about how to address your brand from an omnichannel perspective and work holistically with your brand experience.

Speakers
Staffan Lindgren, Strategic Advisor, Nordic Morning
Emma Widerberg, General Manager, Graal

Partnering with F1 to build global brand awareness

Akkodis is one of the partners to the Mercedes-AMG PETRONAS Formula 1 Team. Learn why – and how it helps Akkodis to reach a global B2B and B2C audience in tech consultancy. And maybe some secrets from the pitch…

Speakers
Maria Bergving, Group Senior Vice President Marketing, and Chief Marketing Officer Akkodis, Adecco Group

Designing for all

Despite legal requirements, a significant number of websites and applications still lack accessibility. How can we shift our focus and include AI to building a more inclusive and sustainable digital world?

Speakers
Gabriella Fritzon, Senior Art Director, Nordic Morning

Customer portal 2.0 differentiates Höganäs
in the industry

Improve business with self-service tool available around the clock by digitalize your customers relation and improve their experience in the customer journey.

Speakers
Lene Sunnegård, Web strategist, Höganäs AB

Understanding the AI revolution

Next generation AI tools like ChatGPT are set to revolutionise marketing and society as we know it. Learn more about the gap between expectation and application to stay ahead of the competition.

Speakers
Kevin Mullaney, MarTech Lead, Nordic Morning

Building the Papyrus brand in a digital world

Learn how a paper company built a new brand and digital presence that supports people and industries with seamless solutions.

Speakers
Aswathi Nair, Head of Digital Transformation, Papyrus

How to measure and present marketing to your
management team

Measuring marketing effects in the correct way is a challenge for all marketers. But equally important is to present marketing in the right way for management to motivate the budget needed.

Speakers
Mats Rönne, Senior Strategist, Pyramid Communication

Future trends that will affect the role of marketing

Five major trends that will affect us all. Introduction and group discussion.

Speakers
Facilitator: Mats Rönne, Senior Strategist, Pyramid Communication

Digital Maturity 2.0

Understanding Digital Maturity will help you establish a digital presence and an enhanced user experience. Advanced analytics and predictive models will help you make smarter data-driven decisions.

Speakers
Ante Demirian, Head of Martech, Data & Analytics, Nordic Morning

Building your brand and position within sustainability

A unique analysis model will reveal the factors that truly drive sales, making your customers want to buy more and pay more. Is sustainability one of them?

Speakers
Johan Anselmsson, Professor in Marketing and Branding, University of Lund

Make more informed decisions based on search data

How to make more informed decisions based on search data and understanding of the search intent – leading to the right balance between organic and paid search.

Speakers
Rikard Broberg, Head of Media, Nordic Morning

Why is Munters increasing its marketing budget by 20% when others are reducing

Munters’ turnover increased by 41% in 2022, and the company’s share price nearly doubled last year. Learn how the right strategy and focused marketing contribute to success.

Speakers
Henrik Teiwik, Group Vice President and President for BU AirTech, Munters Magnus Malmberg, Marketing Director BU AirTech, Munters

Pricing as a tool for better profitability

Pricing is one of the tools that can accelerate commercial performance. Will sustainability be the next? Learn growth insights from one of the world’s leading companies.

Speakers
Nicolai Broby Eckert, Senior Partner and Co-Head of the Nordics, Simon-Kucher

The brand experience infinity loop

Working with brand experience is about creating brand love. And love isn’t one big thing; it’s a million little things. Find out more about how to address your brand from an omnichannel perspective and work holistically with your brand experience.

Speakers
Staffan Lindgren, Strategic Advisor, Nordic Morning
Emma Widerberg, General Manager, Graal

Partnering with F1 to build global brand awareness

Akkodis is one of the partners to the Mercedes-AMG PETRONAS Formula 1 Team. Learn why – and how it helps Akkodis to reach a global B2B and B2C audience in tech consultancy. And maybe some secrets from the pitch…

Speakers
Maria Bergving, Group Senior Vice President Marketing, and Chief Marketing Officer Akkodis, Adecco Group